I follow lots of influential HR, recruiting, and employer branding professionals on Twitter. They’re a great daily resource of developments in talent acquisition and retention. I retweet as many of these insights as I can, but it’s impossible to keep up with the constant stream of news. So I thought I’d take this opportunity to share some of this week’s most important HR tweets.
Tom Bolt, the popular and prolific CEO of Leute Management Services, joined a number of other HR professionals in tweeting about the article, “Five Ways to Get The Most From LinkedIn in 2013.” The article, written by Certified Professional Resume Writer Kelly Donovan reminds job-seekers to use LinkedIn’s newest features, such as endorsements, projects, and videos and slide shows. Most intriguing was the idea of sending a follow-up letter after an interview via LinkedIn mail instead of email; it’s an idea being touted as “the new cover letter.” With this piece, Kelly highlights another way that LinkedIn is changing the entire job search experience.
I noticed lots of tweets about another “top five” article – this one by Meghan Casserly in Forbes, titled “The Top Five Reasons Employees Will Quit in 2013.” Meghan cites a survey from executive advisory firm CEB that named “stability” as the most important thing workers are looking for in a new employer: “It’s about going to a place that has its act together and can offer both long-term potential and stability.” The next four things employees look for are compensation, respect, health benefits, and work-life balance.
Lastly, professionals from many different business fields were tweeting Fast Company’s piece, “Secrets of America’s Happiest Companies.” In this fascinating article, Lydia Dishman points out something we at Brandemix know all too
well: that disengaged employees cost their companies money – in fact, a total
of $350 billion a year. The article is based on CareerBliss’ 50 Happiest Companies List, which offers some surprises. “Fun” companies like Disney and Google didn’t even make the top ten. #1 was Pfizer, followed by NASA, the Department of Defense,
KBR, and Cisco.
Why? Lydia lists the “5 rules of employee happiness,” which include role mobility
and having a meaningful impact on the world. The third rule focuses on employee
recognition, which I always tell brands is important to workplace happiness. The
fourth and fifth rules involve work-life balance and common-sense policies that
make workers’ lives easier, not harder. If your company isn’t following at
least a few of these rules, you may be hurting your bottom line more than you
For more thought-provoking HR tweets, be sure to follow Tom, Kelly, Meghan, and Lydia – along with Brandemix and my personal Twitter, of course. And if you know of more HR Twitters worth following, drop me a line.
Posted in establishing culture, Hiring, recruiting to a culture
Tagged 50 Happiest Companies, CareerBliss, HR, Kelly Donovan, Lydia Disman, Meghan Casserly, Tom Bolt, tweets, twitter
According to CareerXroads, 28% of external hires in 2011 were referrals, and that
number gets even larger when you factor in internal referrals. An employee
referral program is a fantastic way to find talent that fits your culture while
strengthening your employer brand with your current workers. It decreases cost
per hire, time to hire, and turnover.
But just as there are many ways to create an effective ERP, there are plenty of
ways to screw it up. Here are the most popular ones – make sure you avoid them.
Forget about it.
We’ve all seen this happen to company initiatives. Management makes a big
announcement, holds a splashy launch event, and then…nothing. No reminders, no
follow-ups, no mention of a deadline. No one announces the winners – if there
are any. Eventually, the program dies a quiet death. To avoid this pitfall,
give the program a catchy name with a slogan that reflects your employer brand
(like we did for Kaplan, below). Announce winners and new hires as soon as
possible, and give regular reminders to employees. Some workers respond to
scorecards and leaderboards, which can be real or virtual.
Don’t help employees.
It’s not enough to just tell your workers, “Go talk to your friends!” You have to give them support. Create badges they can post on their Facebook pages, provide short links to use on Twitter, and give them YouTube videos they can send in an email. You can even give them actual cards or certificates to hand out; they’ll feel like Santa Claus. Guarantee interviews for all referrals, so employees know their friends will make the first cut. And if your careers site is boring or complicated, create a
microsite just for the program
Make it complicated.
You’re asking employees to spend their free time helping you, so why make it
complicated? Strict or obscure rules – like “the referral should not have worked
for a competitor in the last three years” – discourage employees. Some
organizations forbid managers or the entire HR department from participating,
which just creates envy and dissent. And don’t make employees wait too long for
their reward; how excited would you be if you had won $100…which you’ll get after the new hire has worked for 90 days and then two pay periods later?
Give pathetic rewards.
You’re saving potentially thousands of dollars on a hire, so you can give more than a
$25 gift card to the employee who went and above and beyond to improve the
team. Publicize the winners to through every internal channel so that other
employees will want to double their efforts. If you can’t award large payouts
or flashy prizes, there are plenty of low-cost alternatives, such as a premium
parking space, lunch with the CEO, or extra/preferential vacation time. No
matter what the prize, make the employee feel special and appreciated, which
helps not only the ERP but your organization’s morale as well.
And don’t forget to promote the ERP externally, to all your brand’s fans, customers, and applicants. Also, give feedback to employees whose referrals didn’t get hired, so they’ll know what to look for in the future.
Employee referral programs turn your employees into brand ambassadors externally and generate team spirit internally. They’re cost-effective and increase the odds
of creating the culture you want in your workplace. Avoid these mistakes and
you’ll be well on your way – but if you need additional help, we at Brandemix
are experts. And we’d love to hear from you.
Posted in employee communications, establishing culture, Hiring, recruiting to a culture
Tagged branding, employee referral programs, employee rewards, ERP, facebook, hiring, recruiting, rewards, twitter, YouTube