As many of you know from my speaking engagements and webinars, I’m always looking for brands that are using social media in innovative ways. I honor these organizations with the name “SoMe Superstars.” Past winners include State Farm and PepsiCo.
Through YouTube, multiple Twitter profiles, employee videos, and the TweetWall, Zappos has created a virtuous circle: fans celebrate the brand because the brand recognizes the fans who celebrate it.
For sharing videos, tweets, and photos with their fans, and allowing their fans to share content in return, I name Zappos a SoMe Superstar!
Do you know of a brand that deserves superstar status? Drop me a line.