In honor of my appearance on HR/NY’s Social Media in the Talent Environment panel (moderated by Brandemix founder and CEO Jody Ordioni), here are some interesting facts about social media that I’ve learned in my recent branding research.
The record for most tweets per second is 25,088, which happened during 2011’s annual TV broadcast of Castle in the Sky in Japan. Viewing the 1986 animated film has become a national tradition, similar to Americans watching It’s a Wonderful Life at Christmas. (Geekosystem)
The previous record for most tweets per second was 13,684, which happened during a Champions League soccer match between Barcelona and Chelsea in April. Before that, it was 12,233, which took place during the New York Giants’ game-winning drive in Super Bowl LXVI in February. (CNET)
Zynga, creator of games like Words With Friends, Cityville, and Indiana Jones, was responsible for 12% of Facebook’s total revenue in 2011. (Forbes)
Searching for the phrase “How to land an airplane” on YouTube brings up 171 results. (YouTube)
The five most popular YouTube videos of all time are music videos, including “Baby” by Justin Beiber at #1. The #6 most popular video is “Charlie Bit My Finger – Again!” (YouTube)
The most followed pinner on Pinterest is Jane Wang, with more than 1.5 million followers. She is Pinterest co-founder Ben Silbermann’s mother. (Zoomsphere)
In February, the most repinned image on Pinterest was a photo of a woman’s closet. The tenth-most repinned image was a photo of a bookshelf. Two of the top ten were pictures of cookies. (Pinfaves)
The top three brands on Facebook are Coca-Cola, Disney, and Starbucks; all consumer brands. The top three brands on Google Plus are Android, Mashable, and Chrome; all in technology field. (Pardot)
Two people join LinkedIn every second. It’s the 36th-most visited site in the world. Its fastest-growing demographics are students and recent college graduates. (Business 2 Community)
The location with the most Foursquare check-ins is Hartsfield-Jackson Atlanta International Airport, with more than 632,000 check-ins. It’s followed by airports in Los Angles (LAX), San Francisco, and New York (JFK). By comparison, Disneyland has 200,000 total check-ins. (Foursquare)
Disneyland is, however, the second-most photographed location on Instagram. The first is AT&T Park in San Francisco, home of the Giants baseball team. (Instagram)
On Instragram’s list of 15 most photographed places are three New York City locations: the High Line, Madison Square Park, and the Metropolitan Museum of Art. The Empire State Building and the new World Trade Center did not make the list. (Instagram)
Want to learn more about these and other social media sites, and how Brandemix can use them to help your consumer branding or employer branding campaigns? Drop me a line.