I frequently give presentations on social media marketing, social recruiting, and Social Media Superstars. During my research, I come across all sorts of interesting facts and statistics. This week, as I prepare for a presentation with HR.com’s Quality of Hire event, I thought I’d share a few of the more surprising with you.
The most popular hashtag on Instagram is #love, followed by #instagood, #me, and #cute. (ReadWrite)
San Francisco’s AT&T Park, once the most photographed location on Instagram, is now fifth. The #1 slot is now filled by Suvarnabhumi Airport in Bangkok. #2 is in the same city – it’s Siam Paragon Shopping Mall. (Mashable)
The most retweeted tweet of all time is a photo of Barack and Michelle Obama, tweeted by the President after winning re-election. It has more than 810,000 retweets. (Twitter)
The most-followed person on Google Plus is Lady Gaga, followed by Britney Spears and Google CEO Larry Page. 69% of Google Plus users are male. (Social Statistics)
Still the champion after more than a year, Hartsfield-Jackson Airport in Atlanta is the most visited location on Foursquare, with more than one million check-ins. (Foursquare)
Justin Bieber’s video for his song “Baby” is no longer the most popular YouTube video of all time. Korean pop sensation Psy now has that honor; his “Gagnam Style” video has around 1.5 million views. (The Daily Beast)
25% of all employee profile views on LinkedIn are by co-workers. 14% of LinkedIn members have no college degree. (LinkedIn)
The most repinned image on Pinterest is a photo of “garlic cheesy bread,” repined more than 102,000 times. Twelve of the top 20 most repinned images are photos of food; none of the top 20 shows a human or animal face. (Repinly)
The Facebook careers page with the most “likes” is Verizon, with 165,489 followers. The Twitter careers profile with the most followers is Park Place, a group of luxury car dealerships in Dallas. @ParkPlaceCareer has 69,264 followers. (Social Recruitment Monitor)
Besides Facebook itself, the most popular brands on Facebook are YouTube, Coca-Cola, MTV, and Disney. (Fan Page List).
Want to learn more about these and other social media sites, and how Brandemix can use them to help your consumer branding or employer branding campaigns? Contact me.