Category Archives: social media marketing

Brandemix Bonus Reel: Social Media Simplified

Jason Ginsburg, our Director of Interactive Branding, shows how social media marketing and recruiting can be be simplified into three basic questions.

The Most Popular BrandeBlog Articles of All Time

This blog recently celebrated its eighth birthday. That’s a lot of blog posts. I’d thought I’d go through the archives to find the most popular, shared, and retweeted articles. 

The winners include two Social Media Superstars, one Social Media PR Disaster, basic principles for good social media marketing, and a important employer branding statistics to share with your CEO.

The Top 5 BrandeBlog posts are:

Why Zappos is a Social Media Superstar
Our most popular blog post, here’s a look at how Zappos is using YouTube and Pinterest to revolutionize customer service.

Social Media Marketing Simplified
Ever come out of a social media marketing planning session with your head spinning? This new frontier has created all kinds of vague buzzwords. Surely posting 140 characters isn’t as complicated as all those words imply? Don’t let the jargon throw you. Marketing, branding, and selling on social media boils down to three basic questions.

Zappos and State Farm are social media champions


Four Things to Make Sure Your Boss Knows About Employer Branding
So you’re not Apple, Amazon, Deloitte, or Disney. Don’t despair. That doesn’t mean you can’t have an employer brand or employer value proposition of your own. Here are four things to tell your boss when you’re putting it into your annual budget.

Why State Farm is a Social Recruiting Superstar
After rebranding with its famous “Magic Jingle” commercials, State Farm Insurance has continued its transformation with a big push in social media and interactivity. Discover the three ways that State Farm engages job applicants like a superstar.

Social Media PR Disasters: #McDStories
They can’t all be superstars. This crisis illustrates that not even a corporate giant can control conversations on the internet. See how it all fell apart for a simple McDonald’s hashtag.

Want to learn more about social recruiting, social media marketing, or employer branding? Contact me or visit brandemix.com.

The Social Recruitment Monitor Revolutionizes Recruiting Metrics

I’ve mentioned it in the past, but now it’s out of beta and ready for the spotlight: It’s theSocial Recruitment Monitor™,the first online tool that measures the engagement, reach, and success of brands’ social media recruiting efforts. Along with rankings of comments, retweets, video views, and the like, the SRM also includes two proprietary scores.

Engagement Ratio (ER) is a formula based on amount of posts, amount of interaction, and amount of fans/followers. Community Interaction (CI) measures fan/follower interaction with the employer and with each other. These values, along with popularity and activity, combine for an SRM Index score.

It’s an ingenious way of looking at social recruiting. For example, right now, Amtrak’s careers Twitter has the highest Index score in the country, 54.24, well ahead of Northrop Grumman’s score of 45.81. Even though Amtrak has fewer followers and retweets than Northrop, its tweets, replies, and follower growth make combine for a higher total score.

The Social Recruitment Monitor™ lets you shuffle the rankings however you want, so if you’re only interested in amount of total retweets, for example, just click on the Retweets column and, voila, the Air Force Reserve now jumps to the top, with 558 – and Amtrak drops to 27th.


Here are a few more fun facts I learned while exploring the SRM:

·  One of the biggest percentage increases in follower count was USAA, which rose by 8.5% to 1,104 followers.

·  Kimberly-Clark posted the most status updates on Facebook last week: 37, an average of five every day. But Union Pacific had the most Facebook comments, 375.

·
 Even though MGM Resorts only posted six status updates on Facebook last week, those posts generated 78 likes and three comments, giving the hotel company the top SRM Index score of the week (43.45).

·
 17 of the 20 top-scoring companies on LinkedIn have a Careers tab on their company page, a premium upgrade. The three that don’t? Union Pacific, Amtrak, and Walt Disney ABC, which also posted the most updates on LinkedIn last week, 17.

·
 The employer with the most recruiting content on YouTube is FedEx, whose playlists add up to almost seven hours of footage. General Motors, in second place, has more than five and a half total hours.

·
 FedEx also has the most total videos, but who has the most views?The US Coast Guard, the only organization on the list with more than one million video views.


The Social Recruitment Monitor
was created by Maximum, a global employer branding and recruitment marketing agency. The CEO, Ed Barzilaij, told me, “Just having a social recruiting presence is not enough. An employer can only know if they are meeting their goals by monitoring, measuring, and comparing.”

The SRM is free. It contains scores for a number of other countries, including the UK, Brazil, and China. You can even add your own organization to the list and compare your social recruiting with some of the best in the world.
If you’ve been looking for ways to get internal support for your social recruiting efforts, this free online tool provides a look at your competition along with simple metrics to gauge your effectiveness. Try it and see what you discover.

And if you want to improve your rankings, drop me a line. My agency, Brandemix, has a long history of social recruiting success and we love sharing our expertise.

Brandemix Bonus Reel: Social Media Fun Facts

Jason Ginsburg, the Director of Interactive Branding at Brandemix, explains the secrets behind the most popular content on social networks.

Social Media Fun Facts 2013

I frequently give presentations on social media marketing, social recruiting, and Social Media Superstars. During my research, I come across all sorts of interesting facts and statistics. This week, as I prepare for a presentation with HR.com’s Quality of Hire event, I thought I’d share a few of the more surprising with you.

The most popular hashtag on Instagram is #love, followed by #instagood, #me, and #cute. (ReadWrite)

San Francisco’s AT&T Park, once the most photographed location on Instagram, is now fifth. The #1 slot is now filled by Suvarnabhumi Airport in Bangkok. #2 is in the same city – it’s Siam Paragon Shopping Mall. (Mashable)

The most retweeted tweet of all time is a photo of Barack and Michelle Obama, tweeted by the President after winning re-election. It has more than 810,000 retweets. (Twitter)

Most retweeted tweet ever - Obama's re-election

The most-followed person on Google Plus is Lady Gaga, followed by Britney Spears and Google CEO Larry Page. 69% of Google Plus users are male. (Social Statistics)

Still the champion after more than a year, Hartsfield-Jackson Airport in Atlanta is the most visited location on Foursquare, with more than one million check-ins. (Foursquare)

Justin Bieber’s video for his song “Baby” is no longer the most popular YouTube video of all time. Korean pop sensation Psy now has that honor; his “Gagnam Style” video has around 1.5 million views. (The Daily Beast)

25% of all employee profile views on LinkedIn are by co-workers. 14% of LinkedIn members have no college degree. (LinkedIn)

The most repinned image on Pinterest is a photo of “garlic cheesy bread,” repined more than 102,000 times. Twelve of the top 20 most repinned images are photos of food; none of the top 20 shows a human or animal face. (Repinly)

The most repinned image: Garlic cheesy bread

The Facebook careers page with the most “likes” is Verizon, with 165,489 followers. The Twitter careers profile with the most followers is Park Place, a group of luxury car dealerships in Dallas. @ParkPlaceCareer has 69,264 followers. (Social Recruitment Monitor)

Besides Facebook itself, the most popular brands on Facebook are YouTube, Coca-Cola, MTV, and Disney. (Fan Page List).

Want to learn more about these and other social media sites, and how Brandemix can use them to help your consumer branding or employer branding campaigns? Contact me.