Category Archives: Recruiting

The Most Popular Blog Posts of 2013

As 2012 comes to a close, let’s take a look back at the year’s most popular blog posts. The topics range from telling your brand story to embracing new technologies to engaging your employees. I hope these articles will help you become an employer of choice and attract top talent — and avoid some of the biggest social media mistakes. 

Here are the BrandeBlog’s six most-read posts of 2013.

Employer Branding: Recruiters Help You Tell the Right Story\
One of the biggest recruiting trends of 2014 is employer branding: the promise your company makes to its employees. And one of the biggest trends in marketing is brand storytelling: the use of content and experiences to bring your brand to life. Combining these trends can bring a powerful presence to your talent acquisition. Here’s how to do it.

How to Become an Employer of Choice
A recent Gallup study found that only 47% of American workers are completely satisfied with their jobs. A MarketTools study found that 21% of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers. To attract the best of these workers — and make your current employees stay with you, follow these steps to become an employer of choice. 

Create Goodwill for Your Small Business with Community Involvement
For any small business to succeed, it must build goodwill with the surrounding community. You can have Facebook fans or catalogue customers all over the world, placing orders by phone and email, but if locals aren’t walking in the door, you’re doomed. Branding your business as a “hometown hero” can make a huge impression on your customer base and serve as an important differentiator in the marketplace.

One question that gets asked in every employer branding workshop we hold is, “Where does our employer brand fit with our corporate brand?” Some companies create an employer brand slogan that lives only within recruiting or HR. That’s often against best practice, as it has no bearing on a true employer value proposition. A strong EVP is based on the unique elements of your culture and workplace, resonates with the people you would like more of, and integrates with the same value proposition to your consumer base. Integrating the two brands isn’t always easy, but it’s crucial to success.


Social Media PR Disasters: Applebee’s Wild Night

If it’s true that you can learn more from failure than from success, then there’s a lot to learn from Applebee’s mysterious midnight meltdown. After the restaurant chain’s controversial firing of a waitress, critics took to Applebee’s Facebook page to complain. In the early hours of Saturday, February 2, someone from Applebee’s tried to fight back. What happened next is a perfect example of what not to do in a PR crisis.

Recruiting with Google Glass
Google’s new wearable technology may change recruiting forever. Why? Because, as the economy improves and the competition for talent increases, Google Glass will allow organizations to show a job listing and a corporate culture instead of telling. From talent acquisition to employer branding, here’s how this amazing visual device can be used to engage job-seekers in several new and exciting ways.

What do these posts’ popularity tell us? That there a lot of people with an interest in  and a need for  social media trends, marketing, and branding. As it so happens, they are also specialties of ours! 

Want to be more popular to job-seekers, employees, and customer? Put Brandemix on your to-do list for 2014.


Thanks for reading and happy holidays.

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Win the Recruiting Game…Through Gaming

Job interviews can be stressful for both parties; the candidate worries that one wrong answer can take them out of the running, while the interviewer knows that a bad hire will cost the company time and money. Add to that the calls from some recruiters to replace interviews with personality tests because
interviews only increase the likelihood of a great hire by 2%. In short, interviews don’t filter out all but the best employees.

But there’s a solution to ease the tensions of both the employer and the candidate: gamification. That is, requiring applicants to play a game that simulates the actual job. This not only gives applicants a rare inside look at what their work will be like but also subtly gauges their memory, aptitude, ability to follow directions, and other important factors.

Does gamification work? When the French postal service created a game for its applicants that included not just mail delivery but non-work activities like taking a shower and eating, the dropout rate for new hires fell from 25% to 8%.
Marriott’s famous hotel kitchen gamewhich launched in 2011, helped propel Marriott’s careers Facebook page to over one million likes — and is still available for new players two years later. Or look at it from the competitive angle: Research firm Gartner predicts that over 70% of the Forbes Global 2000 will have at least one gamified application by 2014.

Image courtesy of SeriousGameBlog.com

I saw the growing excitement for gamification when two recruiting games won 2012 Creative Excellence Awards, given by the ERE: Home Depot’s Facebook gamein which players had to race among the store’s aisles to help customers
and find products, won first prize in the Social Media category. Deloitte China’s “Green Dot Mission” game, a scavenger hunt through a virtual version of the company’s office, took second place in the Interactive category.

Gamification can also be used for other initiatives, such as employee referrals, employee wellness, and even internal rebrandingA strong employee referral program cuts down on hiring costs while employee wellness cuts down on health insurance costs. I’m sure savvy companies will find other ways that gaming can reduce costs and increase profitability.

Ready to add gamification to your recruiting or other HR initiative? We’re standing by.

Brandemix Bonus Reel: Recruiting with Google Glass

Jason Ginsburg, Director of Interactive Branding at Brandemix, shows how Google Glass offers exciting ways for recruiters to connect with job-seekers.

Brandemix Bonus Reel: How to Become an Employer of Choice

Director of Interactive Branding, Jason Ginsburg, explains how an organization can get started on the path to becoming an employer of choice.

To learn more, please email us at employerofchoice@brandemix.com

The Social Recruitment Monitor Revolutionizes Recruiting Metrics

I’ve mentioned it in the past, but now it’s out of beta and ready for the spotlight: It’s theSocial Recruitment Monitor™,the first online tool that measures the engagement, reach, and success of brands’ social media recruiting efforts. Along with rankings of comments, retweets, video views, and the like, the SRM also includes two proprietary scores.

Engagement Ratio (ER) is a formula based on amount of posts, amount of interaction, and amount of fans/followers. Community Interaction (CI) measures fan/follower interaction with the employer and with each other. These values, along with popularity and activity, combine for an SRM Index score.

It’s an ingenious way of looking at social recruiting. For example, right now, Amtrak’s careers Twitter has the highest Index score in the country, 54.24, well ahead of Northrop Grumman’s score of 45.81. Even though Amtrak has fewer followers and retweets than Northrop, its tweets, replies, and follower growth make combine for a higher total score.

The Social Recruitment Monitor™ lets you shuffle the rankings however you want, so if you’re only interested in amount of total retweets, for example, just click on the Retweets column and, voila, the Air Force Reserve now jumps to the top, with 558 – and Amtrak drops to 27th.


Here are a few more fun facts I learned while exploring the SRM:

·  One of the biggest percentage increases in follower count was USAA, which rose by 8.5% to 1,104 followers.

·  Kimberly-Clark posted the most status updates on Facebook last week: 37, an average of five every day. But Union Pacific had the most Facebook comments, 375.

·
 Even though MGM Resorts only posted six status updates on Facebook last week, those posts generated 78 likes and three comments, giving the hotel company the top SRM Index score of the week (43.45).

·
 17 of the 20 top-scoring companies on LinkedIn have a Careers tab on their company page, a premium upgrade. The three that don’t? Union Pacific, Amtrak, and Walt Disney ABC, which also posted the most updates on LinkedIn last week, 17.

·
 The employer with the most recruiting content on YouTube is FedEx, whose playlists add up to almost seven hours of footage. General Motors, in second place, has more than five and a half total hours.

·
 FedEx also has the most total videos, but who has the most views?The US Coast Guard, the only organization on the list with more than one million video views.


The Social Recruitment Monitor
was created by Maximum, a global employer branding and recruitment marketing agency. The CEO, Ed Barzilaij, told me, “Just having a social recruiting presence is not enough. An employer can only know if they are meeting their goals by monitoring, measuring, and comparing.”

The SRM is free. It contains scores for a number of other countries, including the UK, Brazil, and China. You can even add your own organization to the list and compare your social recruiting with some of the best in the world.
If you’ve been looking for ways to get internal support for your social recruiting efforts, this free online tool provides a look at your competition along with simple metrics to gauge your effectiveness. Try it and see what you discover.

And if you want to improve your rankings, drop me a line. My agency, Brandemix, has a long history of social recruiting success and we love sharing our expertise.

Brandemix Bonus Reel: Social Media Fun Facts

Jason Ginsburg, the Director of Interactive Branding at Brandemix, explains the secrets behind the most popular content on social networks.

Brandemix Bonus Reel: Gamification for Recruiting

Director of Interactive Branding Jason Ginsburg explains what gamification is and how HR professionals can use it for recruiting, onboarding, training, and employee referral programs.



Register for Jason’s FREE webinar, Socialize Your Talent Strategy, presented Monday, April 29, at HR.com.