The Most Popular Blog Posts of 2013

As 2012 comes to a close, let’s take a look back at the year’s most popular blog posts. The topics range from telling your brand story to embracing new technologies to engaging your employees. I hope these articles will help you become an employer of choice and attract top talent — and avoid some of the biggest social media mistakes. 

Here are the BrandeBlog’s six most-read posts of 2013.

Employer Branding: Recruiters Help You Tell the Right Story\
One of the biggest recruiting trends of 2014 is employer branding: the promise your company makes to its employees. And one of the biggest trends in marketing is brand storytelling: the use of content and experiences to bring your brand to life. Combining these trends can bring a powerful presence to your talent acquisition. Here’s how to do it.

How to Become an Employer of Choice
A recent Gallup study found that only 47% of American workers are completely satisfied with their jobs. A MarketTools study found that 21% of employees had applied to another job in the past six months. Clearly, many employees are ready to look elsewhere for the next step in their careers. To attract the best of these workers — and make your current employees stay with you, follow these steps to become an employer of choice. 

Create Goodwill for Your Small Business with Community Involvement
For any small business to succeed, it must build goodwill with the surrounding community. You can have Facebook fans or catalogue customers all over the world, placing orders by phone and email, but if locals aren’t walking in the door, you’re doomed. Branding your business as a “hometown hero” can make a huge impression on your customer base and serve as an important differentiator in the marketplace.

One question that gets asked in every employer branding workshop we hold is, “Where does our employer brand fit with our corporate brand?” Some companies create an employer brand slogan that lives only within recruiting or HR. That’s often against best practice, as it has no bearing on a true employer value proposition. A strong EVP is based on the unique elements of your culture and workplace, resonates with the people you would like more of, and integrates with the same value proposition to your consumer base. Integrating the two brands isn’t always easy, but it’s crucial to success.


Social Media PR Disasters: Applebee’s Wild Night

If it’s true that you can learn more from failure than from success, then there’s a lot to learn from Applebee’s mysterious midnight meltdown. After the restaurant chain’s controversial firing of a waitress, critics took to Applebee’s Facebook page to complain. In the early hours of Saturday, February 2, someone from Applebee’s tried to fight back. What happened next is a perfect example of what not to do in a PR crisis.

Recruiting with Google Glass
Google’s new wearable technology may change recruiting forever. Why? Because, as the economy improves and the competition for talent increases, Google Glass will allow organizations to show a job listing and a corporate culture instead of telling. From talent acquisition to employer branding, here’s how this amazing visual device can be used to engage job-seekers in several new and exciting ways.

What do these posts’ popularity tell us? That there a lot of people with an interest in  and a need for  social media trends, marketing, and branding. As it so happens, they are also specialties of ours! 

Want to be more popular to job-seekers, employees, and customer? Put Brandemix on your to-do list for 2014.


Thanks for reading and happy holidays.

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