It Takes A Hurricane

Brandemix is always ready to celebrate brands, but this week, I want to celebrate our own brand – and the brand that is New York City. Though many others faced much tougher challenges, we at Brandemix knew that, despite all the hardships caused by the storm, the calendar hadn’t changed.

Our clients throughout the country still had important, immovable deadlines. And while the city canceled the Halloween Parade and the NYC Marathon, we knew we had to keep our commitments to our clients.

Two of us live on Long Island and had to evacuate. One of us lives in Downtown NYC, and lost water, power, and gas. But all of us found a way to continue creating strategies and solutions for our clients.

I took this photo on Factory Pond Road in Locust Valley, NY. A tree is dangerously leaning on power lines.

In addition to our people, technology is a real star of the story. Through smart devices and software, servers and Starbucks, we were able to continue to work miracles together without missing a beat, a watt or an email (but yes, possibly a bath!).

We’re up and running and back at full strength. We hope you all fared as well. 

At times like these, I’m grateful to be in the city of New York, particularly because I love New Yorkers. And I want to thank the Brandemix team, particularly Kathryn, Dana, Jason, Clarissa, and Mike, who did everything they could to make sure our service wasn’t interrupted despite all the devastation we faced.

Stay safe and stay strong.

Jody

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