their site to fit on a smaller screen. There’s much more to it. Because of the
different needs of a mobile user and the different experience of a phone, the
entire design has to change. This means bringing in your creative director (or
using our fantastic one) to craft a new look and feel for the site, while keeping your branding. Seem like a big step? It’s only the beginning…
agent, and browsing products. If you want to ensure users have access to more
information, you can always include a link to your full site.
|Farmers Insurance: From this…|
be simple text links. But for a mobile site, you should never make your
|AT&T Careers emphasizes icons over text|
files or videos, which usually aren’t an issue, must now be weighed against
the time it takes for them to load. Avoid Flash animation, since most mobile
devices don’t currently support Flash. And different mobile operating systems
are like different web browsers; what looks great on an iPhone may not
look good on a Samsung Galaxy.
site uses the phone’s GPS to find the nearest hotel and offers four
simple choices: Visit, call, map, or book now. Navigation on the homepage is a
simple scrolling menu with photos, short descriptions, and buttons large enough
for a thumb. Choosing “Contact Us” at the top offers the option to “Click here
to book through a mobile device,” in case users missed it. It’s a clean,
simple, informative mobile experience. No wonder it won the Web Marketing
Association’s award for Outstanding Achievement in Mobile.
|Loews Hotels’ award-winning mobile site|