Besides upgrading your software or buying a new printer, you also should look at your branding. Whether you want to redesign your website, extend your brand into social media, or align your internal communications with your consumer advertising, January is a great time to launch a rebranding effort.
You have a new market or audience.
There’s been a merger, acquisition, or expansion.
It’s been a while.
|Image via Concept Genius|
If you answered “yes” to any of these questions, get ready to rebrand.
If you’ve never been through a corporate or employer rebranding effort, you may be asking yourself these questions:
- How do I create a plan to rebrand?
- How long will it take to rebrand?
- How much will it cost to rebrand?
- What is the ROI of a rebrand?
Unique goals and objectives make these questions hard to answer in general terms, but future blog articles will endeavor to add clarity to your quest. In the meantime, if rebranding is on your New Year’s resolution list, get in touch with your friends in BRANDEland.