Today’s trends continue to strut their virtual stuff on the web. Keeping up with the social, mobile, and design trends that are taking the world by storm could actually reel in more potential clients and better employees than you’d think. If you’re thinking of redesigning, here are some things to keep in mind:
1. DESIGN TO YOUR DEMO: For the younger demographic (ages 18-30), minimalism is in; for the “older” ones (ages 30+) simple eases the hassle of finding exactly what they’re looking for without having to be redirected to different places.
2. HI, MY NAME IS: If simple is too simple for your company, there is an alternative; make it personal! First impressions are the most important so why not make one as soon as surfers see your site? Now, this doesn’t mean you need a full page biography about you or your company. Separate microsites that speak to a demographic, geographic or psychographic is a great way to engage your audience.
3. ROY G. BIV: Color is very important to a website. According to Pamil-Visions.net, color can really influence an audience. “Brands should choose their corporate color carefully. (To read the whole article click here!)
4. APPLY YOURSELF: Almost all cell phones today have the option of buying and downloading apps. Creating your own app is a great way to keep your company “hip to the jive”. If you design it, they will download. (If you need help, click here!)
Don’t be scared to get out there and get trendy. It’s easier than you think.