Video Strategy. What’s Yours?

Last year, when I attended the Convergence Conference roundtable panel on “Video as a Catalyst for Conversation”, the moderator promised that “just like everyone now has a blog strategy, soon you’ll need a video strategy.” The audience shuddered, a clear sign that they had not yet adapted a blog strategy.

But the numbers do speak for themselves.

According to a recent comScore Video Metrix service, 178 million U.S. Internet users watched 30 billion online videos during the month of April — that’s 3 times the amount viewed in 2008.

But another statistic from Flowtown told me that 77% of small and medium sized businesses have not embraced video as a form of marketing.

Here’s why they should. The chart below, from the Wall Street Journal shows that after viewing a video ad on the Internet, 55% of 501 adults took action.

The hard part now is how to use this knowledge to your advantage. It’s a simple answer: call someone in to help. Aren’t you already doing too much at work. Who has time to think about your video strategy?

A media consultant (I know a great one) can help you

* Define your audience
* Plan your distribution using appropriate internal or external partners
* Add some control to the scary proposition of unleashing this on the world.

No one has all the answers, but emerging as an early embracer (it is too late for that) will help your brand for a very small investment of dollars.

And besides, doesn’t everyone want to be a SuperStar?

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