Is revamping your Corporate Career site on your to-do list? Has it been there for more than 6 months because trying to keep up with the latest trends and technology is too scary?
Here’s a thought to cheer you up. What if, instead of Talent Acquisition, you were responsible for Student Enrollment at a mid-tier college? What if you were branding your Value Propositions to 16 -18-year olds? Being a smart marketeer, you would no-doubt want to incorporate all the bells and whistles that would appeal to today’s teens, but who’s more wired than they are?
Now THAT’S Scary!
Hopefully you’re feeling somewhat better now but wait…
Today’s college-bound senior will be tomorrow’s new job seeker. (Well, tomorrow in 4+ years.)
If you’re really trying to stay ahead of the Talent Acquisition curve, you’d be well advised to pay attention to trends among teens and keep up with the latest news from Student Enrollment Marketing front.
According to a variety of research from Pew, Forrester and Alloy Media, today’s teens blog half as much as they did 3 years ago and only 8% use Twitter. They don’t send many emails, and their activities on social networking sites are declining. More and more, they are accessing college websites through mobile devices – iphones over others.
Personalized home pages, SEM, chat rooms and virtual tours are very effective in driving in students and making them take notice.
Bob Johnson is a consultant to Higher Education and each week offers a link to Best Practice web pages from Colleges and Universities- here are a few he’s highlighted in recent weeks:
The College of Charleston for a free campus tour app. (Not as pricey as you think.)
Elon University for bringing the value propositions front and center. (I like this for ease of navigation.)
Carleton College for their report on giving. (Definitely something that Millennials hold important.)
There are tremendous similarities in recruitment marketing and student enrollment marketing. The two pieces of good news for you is that the schools need to stay ahead of the technology curve, and they are usually very restrained in funding.
So I urge you to pay more attention to what they’re doing. In doing so, you may well get a bit more mileage out of any Career Site improvements you’re thinking of making. At BRANDEMiX, we do!
For more information about Career Site enhancements, leveraging your employe brand through your Career Site or Career Site usability studies, contact me.