Marylou Ponzi Kay, Human Resources Director for Benetton USA, has her hands full. Literally.
As you can see, she’s holding the Employer Branding Workbook from BRANDEMiX‘s recent SHRM workshop on Employer Branding.
In the room with Ponzi Kay during the HR Connections gathering, which is sponsored by the University of Miami’s School of Business and Aflac, were representatives of German, French, Finnish, American, British, Swiss and Japanese companies. Each, according to their human resrouces executives, is finding its way in balancing the need to preserve its core values, which are often rooted in culture, and becoming truly global, which can work at odds with those efforts.