I like to think of an organization’s Careers Site as a way to engage prospective talent and offer a window into their culture and business practices. So it doesn’t surprise me to read in today’s WSJ that more companies are reducing their reliance on job boards. Instead, they have enhanced their own career website as part of a larger strategy to boost brand awareness and compete for the best employees.
Social networking is featuring big in the redesign.
Sodexo this year added a page to its career site called Network With Us that links to the company’s Twitter and YouTube pages and to its LinkedIn groups to interact with potential job applicants. The page has helped build a database of 137,000 people who have shown interest in working at Sodexo, the company says.
“Our strategy has been to build this targeted talent pool and to reduce our reliance on job boards and advertising,” says Arie Ball, vice president of talent acquisition at Sodexo. She says cutting advertising at job boards, and seeking out applicants directly, saves the company hundreds of thousands of dollars a year and has improved the efficiency of the job-hiring process. The company says its career site had about 161,000 page views in May, more than twice as many as when it revamped the site about a year earlier.
Adobe’s new career site features a professionally produced video chronicling a day in the life of several Adobe employees. One shows a designer in San Francisco beginning his day surfing in the ocean at 6 a.m. and then follows him through his work day.
Intuit last month launched a new interactive portion of its career site where visitors can see a short virtual representation of what the Intuit offices are like along with pop-up videos and photos.
“Part of it is letting people know who we are as a company,” says Melissa Rutledge, an employment-branding manager at Intuit. “We are getting away from the job boards a little bit,” she adds.
Selling the Culture
In a competitive job market, “all things being equal, our key differentiator is the culture and our core values,” says Jeff Vijungco, senior director of talent acquisition. “Adobe does only a small amount of advertising on traditional job boards but we find more success on our own job board.”
A time of low recruiting (recession + summer) is the perfect time to do some redesign on your site. BRANDEMiX can help.