Monthly Archives: October 2008

Internal Communications- 3 steps to building your internal brand.

It takes great planning to successfully plan and execute a great internal communication strategy.

Here are 3 simple steps to help you build relevant, meaningful internal communications plans that work. But, for extra simple, call us.


1. Background/Business Objectives/Behavior changes

  • Who needs to do what differently
  • What do they need to change
  • Stop, start, do more, less

2. SWOT analysis

  • What forces are producing the current behaviors
  • How might people react to this new communication

3. Deliverables

  • Key issues for next 6 months that may require communication
  • Precise media, audiences they reach
  • Time frames/Resources required

Download more details.

You’re Laid Off, Sung in the Key of B Flat

I take it back- there is such a thing as over-communicating.

If you hate your job and hate your company, and you can’t retire on your 401k anymore, at least be thankful if you don’t have a company song.

No such luck for the employees of Shell–

Their song, from a team-building course in Asia, and is causing Shell’s more buttoned-up executives in Europe to cringe, is called “Growing and Winning” and is set to “We Are the World”.

Listen for yourself at your own risk- you can even sing along if you want to

“We have moved on, growing day by day/Sharing strengths, we practice what is best/We are all a part of Shell’s global family/Doing work aligned with everyone.”

Another company chorus comes from Henkel: the name behind some of America’s best-known brands from Dial soaps to Purex laundry detergents. The Henkel corporate song “We together” has been recognized with the American “Stevie International Business Award 2005.” as the best corporate song in the world. Donald Trump, was among the judges. Maybe he should be fired for this one.

The best I can say is that in the spirit of Globalization, you can have it your way

I have to scoot- BRANDEMiX is looking for the best internal communications jingle writers. Send samples here.Mission Song Samples

The $700 Billion Branding Blunder

Those of us in communications followed with interest the branding campaign that went awry in Washington as Treasury Secretary Henry M. Paulson Jr. called his $700 billion plan to shore up the nation’s shaky financial system the Troubled Asset Relief Program. Everyone else called it the bailout.

In a recent NY Times article:
The politics of governance in Washington is as much about marketing as anything else…by the time it was first rejected by the House — the White House, Congressional leaders and both presidential candidates — had long since lost the perception battle to critics on the Internet and radio and television talk shows. And if there was any broad agreement, it was that the plan needed to be rebranded to have any hope of resurrection.

“The hurdle is overcoming the word ‘bailout,’ ” R. Bruce Josten, executive vice president of the United States Chamber of Commerce, told The Times. “It has continued to be used by members of Congress. You see it in the press today all over the place. This is not a bailout; this is Treasury buying toxic assets that they will dispose of over a period of time and resell.”

Even maverick (don’t get me started) Senator John McCain agreed. “The first thing I’d do is say, ‘Let’s not call it a bailout. Let’s call it a rescue,’ ” he said on CNN. “Because it is a rescue. It’s a rescue of Main Street America.”

“The messaging was about as wooden and wonkish as it could be,” Patrick Griffin, a former White House lobbyist for President Bill Clinton, told The Times. “Poor Paulson — that was not his forte. And they started behind the eight ball. I never understood why they took so long to have the president engage.”

These two google trend maps show the failure of the Communications plan.



Who says Communications aren’t important!

BRANDEMiX for President!