Not Really About Zappos

OK- Believe it or not- even though I’m still in love with everything Zappos, this is about finding the love for Twitter. Never heard of it? No worries, that’s what I’m here for- (and Wikipedia).
From Wikipedia:

Twitter is a free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts, ranging up to 140 characters long. Updates are displayed on the user’s profile page and instantly delivered to other users who have signed up to receive them.

From another blog:

The key to Twitter is the level of listening you do as well as talking. It is definitely supposed to be an interactive program. And, in fact, this is where you build the majority of your Whuffie (aka social capital). The more you interact on Twitter, the more people will interact with you, which attracts others to you as well.

From Tony Hsieh at Zappos:

You send an SMS text message to Twitter with your note, and your message will be automatically broadcast (like CB radio) to whoever is choosing to follow you (your friends). If people don’t care what you’re doing, they won’t follow you, so don’t worry about sending out trivial messages.

At first, it will seem really weird and unnatural for you to do this, but just trust me on this one. You will find that it’s actually a really good way to stay in touch with all your friends and know what’s going on in their lives.

…I was flying in to the Vegas airport, and I twittered “Just landed in Vegas airport.” I would have never texted anyone that message, but in the Twitter culture, that’s exactly what you’re supposed to do. It just so happened that someone on my Twitter network was about to fly out of Vegas, so we met up at the airport bar and had a drink. I would have never known otherwise that this person was at the airport, nor would I have ever sent him a text message or called him that I had just landed.

Stuff to Tweet About

There are no rules about what you should tweet out, here are a few suggestions for you. It is important that you balance the ‘outbound’ with the ‘inbound’. In otherwords, the announcements with the conversations:

1. Personal thoughts and reflections that suit your brand – this helps people feel more trust towards you and your brand and strikes up conversations
2. Events (both your own and other events your audience may find interesting) – this makes things interesting and, perhaps, gives you a way to meet your followers
3. Contests (”The first three people who answer this trivia question get….”) – they drive more followers and interest in what you tweet
4. Replies (@twittername) – this comes from listening to your followers (you have to follow back to see their tweets). The more personal the reply, the higher the impact.
5. Direct replies (d twittername) – this isn’t in the public timeline, but it helps build deeper bonds to talk directly to someone like this. This is helpful to answer people when it is a private matter or when you want to show concern (i.e. someone reports an accident, etc.)
6. New blog posts – you should keep these to one per day at the very most and you should also promote other people’s blog posts that are of interest
7. Announcements – if it is interesting, tweet it
8. OH’s (overheard) – someone say something in the office or when you are out and about that cracks you up? Type OH: “well, if you don’t mind, im trying to work on my love life” or something else funny (sometimes used to offset potentially racy comments…if you didn’t say it, but are just REPEATING IT, then it’s okay)
9. Rickrolls or other fun internet games – this shows you are a bunch of fun and has people trying to do the same for you. Spreading as many internet memes as possible is good.
10. Lyrics and quotes – especially fun are the lyrics: ♪Never give the game away | Try to keep me entertained, baby | Don’t make it too easy | Leave something for me and my imagination♪ as the musical notes make for lots of questions
11. Links to media you create – video is fun, podcasts, perhaps interviews that are posted online about you, etc.
12. Shout outs – @twittername rocks! Thanks for the great link: These make people feel great, too.

Tweets that make people laugh are awesome, but tweets that make people think are even better.

I’m not going to lie- I don’t totally get Tweeter but I’ve heard enough people talking about it to know that it’s resonating in certain circles.

So, I’m going to give it a whirl. Connect with me if you want to and we can all be bored together.

But, if you really want to know what I’m addicted to— its ChaCha.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s