Where Pepsi Lost the Fizz


I wish I was Pepsi’s website- Every 2 years it gets a facelift.

It’s latest iteration, launched in early May, is awesome. Using the latest technology that reminds me of Leopard- the newest Mac OS, it’s streamlined and uber easy to navigate– and even offers visitors the chance to redesign its can. More impressive— we’re given the choice of regular or diet can.

John Vail, director of interactive marketing group for PCNA, Purchase, N.Y. Had this to say- “Lots of assets live on our pages. We wanted to make an easy way to find so consumers don’t have to hunt and peck… This is the authentic place to see the brand spots,” said Vail.

So, with all the hoopla surrounding the launch, and entertained by the cool music- I couldn’t wait to visit the Careers Site— After all, isn’t a seamless experience the new name of the marketing game??

Boom— I was instantly transported back into the last century — as the static stock photography and thousands of clicks to get to meaningful content overwhelmed me even as the music continued to play.

Even more disappointing, while I didn’t mind having to install the latest version of flash onto my computer, I do very much mind the greeting that I got when attempting to search for jobs.


Apparently at Pepsi, though diversity is in

– Firefox is not.

Consumers may not have to hunt and peck, but job seekers using Firefox do.

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