Here’s the Zappos follow up I promised you.
The backstory is a recent posting you can view here or continue reading the short and sweet version.
I came across an article about Zappos paying employees $1,000 to quit their job following training. The ones who stay become the Brand Ambassadors— committed employees who stay, perform and recommend.
I did some follow up research and found a presentation made by Tony— my NBF (new best friend) and also the CEO. At the end of the presentation, he said anyone who wants a culture book could send him an email. I did.
Here’s what I wrote (please indulge me my sales pitch— I’m an entrepreneur)
“I love your site. I love your culture. (And great shoes help.) I develop marketing and communications that support the attraction and retention of talent and if you ever need a hand- please count me in. Thanks,”
I also started following him on Twitter, http://twitter.com/zappos, and saw that he was in London.
Guess what! Tony wrote me back within hours and said
It’s a physical book so I just need your mailing address…
Re: attracting/retaining talent, I’ve cc’d Christa who heads up our recruiting department and she will be following up with you!
Not only did the book come, following an awesome email from someone in shipping inviting me on a tour of the facility any time i’m in Vegas, but the call from Christa came along with a potential opportunity to assist them with their employee communications!
So, operationally, externally and internally, ZAPPOS goes from A to Z, or in actuality Z to A in living ther brand!
Great job Tony and friends.